A case study of the ‘Futures’ print campaign for OMO by Lowe Singapore.

Dirt is Good. Especially when it’s the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids’ futures.

Agency: Lowe and Partners Singapore + South Africa

This campaign won a Bronze in Outdoor at Cannes Lions 2012.