Case study for Microloan’s Pennies For Life Campaign by DLKW Lowe.
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that’s what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe’s Pennies for Life campaign for the charity, on a digital advertising billboard at Westfield Shopping Centre, which was intended to raise awareness of the charity.
This won a Gold in Mobile in Cannes Lions 2012.