“Set them free” campaign, for Unilever detergent mega-brand, OMO by DLKW Lowe London.
This campaign tells the story of a child exploring her world, the key message being ‘if you love something set it free’. Our successful multi country strategy for OMO, centres around the idea that DIRT IS GOOD and this campaign embodies that message in a gentle and endearing story — let your child explore, if they get dirty in the process, OMO will wash that away.
This won a Bronze in Film at Cannes Lions 2012 and a Gold in Film at Spikes Asia 2012.
