“Set them free” campaign, for Unilever detergent mega-brand, OMO by DLKW Lowe London.
This campaign tells the story of a child exploring her world, the key message being ‘if you love something set it free’. Our successful multi country strategy for OMO, centres around the idea that DIRT IS GOOD and this campaign embodies that message in a gentle and endearing story — let your child explore, if they get dirty in the process, OMO will wash that away.
This won a Bronze in Film at Cannes Lions 2012 and a Gold in Film at Spikes Asia 2012.
Rivers of Light by Lowe SSP3
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different rivers of the country just miles away from where the Army knew there are some guerrilla fronts. In areas where rivers are not as prevalent for transportation, as in Cauca and Nari o (South west of Colombia), Christmas balls were hung in trees along the corridors that the guerrillas often use. All the balls were accompanied by a message: DO NOT MISS THIS CHRISTMAS, COLOMBIA AND YOUR FAMILY ARE WAITING FOR YOU. DEMOBILISE. AT CHRISTMAS EVERYTHING IS POSSIBLE.
Rivers of Light by Lowe-SSP3 won a Titanium Cannes Lions at the 2012 Gala.
It also won a Bronze Lion in Outdoor, a Silver in PR and 2 Silvers in Promo and Activation.
Illiad and the Seven Dwarves
When you visit the Colsubsidio Book Exchange you come with one story and leave with another. Campaign for the promotion of literacy.
This campaign won a Bronze in Radio at Cannes Lions 2012.
Case Study film showing how Lowe Ginkgo helped Amnesty International tackle the difficult subject of the thousands of women that suffer violence during childbirth every year. Rather than the view counter clicking up, it counted backward with every view from 44,000 the number of women who give birth in Uruguay every year.
This film was awarded a Bronze in PR at Cannes Lions 2012.
Lorem Ipsum: In this campaign, the Philippines’ leading audio production house reminds ad agencies to entrust their work to Hit for one simple, sensible reason: “We can make anything sound good.”
This won a Bronze in Radio at Cannes Lions 2012 and Spikes Asia 2012.
Case Study Film: Lowe Roche.
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of unique names for an original song, and displayed each name to spectacular visual effect in a tender ode called, A Personal Apology (just for you). After a remarkably positive response from both the target and the media, the video stands as a testament to successful crisis management and true corporate responsibility.
This won a Bronze in PR at Cannes Lions 2012.
A case study of the ‘Futures’ print campaign for OMO by Lowe Singapore.
Dirt is Good. Especially when it’s the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids’ futures.
Agency: Lowe and Partners Singapore + South Africa
This campaign won a Bronze in Outdoor at Cannes Lions 2012.
Dirt is Good. Especially when it’s the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids’ futures.
This campaign won a Bronze in Outdoor at Cannes Lions 2012.
