The first Cannes Lion in PR to be won in the history of Uruguayan advertising has finally arrived at Lowe Ginkgo!
Rivers of Light by Lowe SSP3
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different rivers of the country just miles away from where the Army knew there are some guerrilla fronts. In areas where rivers are not as prevalent for transportation, as in Cauca and Nari o (South west of Colombia), Christmas balls were hung in trees along the corridors that the guerrillas often use. All the balls were accompanied by a message: DO NOT MISS THIS CHRISTMAS, COLOMBIA AND YOUR FAMILY ARE WAITING FOR YOU. DEMOBILISE. AT CHRISTMAS EVERYTHING IS POSSIBLE.
Rivers of Light by Lowe-SSP3 won a Titanium Cannes Lions at the 2012 Gala.
It also won a Bronze Lion in Outdoor, a Silver in PR and 2 Silvers in Promo and Activation.
This print campaign, entitled “Desaparecidos - or “Missing” in English, was created by Lowe Gingko in Uruguay for Amnesty International, to remember the people who have been persecuted, tortured and disappeared by military dictatorships in South America (Uruguay, Argentina and Chile). Lowe Gingko launched this campaign in commemoration of 40 years living in democracy,to express that Amnesty International and the people of Uruguay are still fighting for justice for the Desaparecidos.
This campaign won Gold in Press and Outdoor at Cannes Lions 2012.
Case study for Microloan’s Pennies For Life Campaign by DLKW Lowe.
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that’s what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe’s Pennies for Life campaign for the charity, on a digital advertising billboard at Westfield Shopping Centre, which was intended to raise awareness of the charity.
This won a Gold in Mobile in Cannes Lions 2012.
Evolution campaign for Breeze by Lowe Singapore.
This campaign for OMO won a Gold in Outdoor for Cannes Lions 2012.
Recently it was awarded a Bronze Spikes Asia in Outdoor.
