And the results for the London International Awards are in! 3 bronze for DLKW Lowe, 1 bronze for Lowe Cape Town, 1 bronze & silver for Lowe Roche and a GOLD each for LOWE SSP3 Colombia & LOWE Philippines
Here’s the Gold winning campaign by LOWE Philippines for Hit Productions!
Here’s a pic of the DLKW Lowe, LOLA Madrid and Lowe & Partners team with the 3 awards won at the IPA Effectiveness Awards last night. DLKW Lowe picked up a Gold AND a second special award for ‘Best Channel Planning’ for Digital UK. Also Felicitaciones to LOLA Madrid who were awarded a Silver for Magnum Gold?!
“Set them free” campaign, for Unilever detergent mega-brand, OMO by DLKW Lowe London.
This campaign tells the story of a child exploring her world, the key message being ‘if you love something set it free’. Our successful multi country strategy for OMO, centres around the idea that DIRT IS GOOD and this campaign embodies that message in a gentle and endearing story — let your child explore, if they get dirty in the process, OMO will wash that away.
This won a Bronze in Film at Cannes Lions 2012 and a Gold in Film at Spikes Asia 2012.
Case study for Microloan’s Pennies For Life Campaign by DLKW Lowe.
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that’s what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe’s Pennies for Life campaign for the charity, on a digital advertising billboard at Westfield Shopping Centre, which was intended to raise awareness of the charity.
This won a Gold in Mobile in Cannes Lions 2012.
Part of the Set Them Free Omo Campaign by DLKW Lowe.
This campaign won a silver in Press at Cannes Lions 2012.
The Tour De France starts in less than 2 days but could you face the challenge?! Take an ordinary guy who cycles to work each day who decides to take on the toughest stages of The Tour De France on a bike less than £1,000. Think you could do it?
Another good night for Lowe! Especially for Lowe Ginkgo who took away another GOLD lion for Amnistía Internacional Uruguay! Felicitaciones!! We think Rasco got a bit shy with all these golds ;)
More congratulations to:
DLKW Lowe for a Silver in Press
LOWE SSP3 Colombia & LOWE Philippines for a bronze each in Radio!