This is the award winning ‘Rivers of Light’ campaign by our Colombian agency, Lowe SSP3, to encourage FARC guerillas to demobilise in the region.
This was awarded the only black pencil at the D&AD awards 2012. This is their most prestigious accolade and the much coveted black pencil is rarely awarded!
Spikes Asia Festival of Creativity is only a few days away! We will be presenting a seminar on Monday 17th September ‘Creating Change - How Brave Are You?’ Tony Wright will lead the discussion with Jose Miguel Sokoloff, Ruby Yang and Kitty Lun.
Our panel will look at the impact and challenges of our industry’s collective creativity on effecting social change, bringing the idea of bravery in our work to life with real examples and real experiences.
One such example is the work Sokoloff’s Colombian agency Lowe SSP3 has been doing to encourage demobilisation of FARC.
You can find out more about the seminar here: http://bit.ly/O19hoZ
Rivers of Light by Lowe SSP3
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different rivers of the country just miles away from where the Army knew there are some guerrilla fronts. In areas where rivers are not as prevalent for transportation, as in Cauca and Nari o (South west of Colombia), Christmas balls were hung in trees along the corridors that the guerrillas often use. All the balls were accompanied by a message: DO NOT MISS THIS CHRISTMAS, COLOMBIA AND YOUR FAMILY ARE WAITING FOR YOU. DEMOBILISE. AT CHRISTMAS EVERYTHING IS POSSIBLE.
Rivers of Light by Lowe-SSP3 won a Titanium Cannes Lions at the 2012 Gala.
It also won a Bronze Lion in Outdoor, a Silver in PR and 2 Silvers in Promo and Activation.