And the results for the London International Awards are in! 3 bronze for DLKW Lowe, 1 bronze for Lowe Cape Town, 1 bronze & silver for Lowe Roche and a GOLD each for LOWE SSP3 Colombia & LOWE Philippines
Here’s the Gold winning campaign by LOWE Philippines for Hit Productions!
Direct Mail Has Never Been More Direct
by our Canadian agency Lowe Roche
Case Study Film: Lowe Roche.
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of unique names for an original song, and displayed each name to spectacular visual effect in a tender ode called, A Personal Apology (just for you). After a remarkably positive response from both the target and the media, the video stands as a testament to successful crisis management and true corporate responsibility.
This won a Bronze in PR at Cannes Lions 2012.