In Lowe Roche’s campaign, “Make Health Last” juxtaposes images of fitness and vitality with those of sickness and decline. The ads, which are targeted at baby boomers, ask Canadians what the last 10 years of their lives will look like while urging them to make lifestyle choices that will influence their health outcome.
This campaign won a Silver in Design at Cannes Lions 2013.
Work by Lowe Roche for the Heart & Stroke Foundation. This won a Silver in design at Cannes Lions 2013.
And the results for the London International Awards are in! 3 bronze for DLKW Lowe, 1 bronze for Lowe Cape Town, 1 bronze & silver for Lowe Roche and a GOLD each for LOWE SSP3 Colombia & LOWE Philippines
Here’s the Gold winning campaign by LOWE Philippines for Hit Productions!
Direct Mail Has Never Been More Direct
by our Canadian agency Lowe Roche
Case Study Film: Lowe Roche.
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of unique names for an original song, and displayed each name to spectacular visual effect in a tender ode called, A Personal Apology (just for you). After a remarkably positive response from both the target and the media, the video stands as a testament to successful crisis management and true corporate responsibility.
This won a Bronze in PR at Cannes Lions 2012.