“Set them free” campaign, for Unilever detergent mega-brand, OMO by DLKW Lowe London.
This campaign tells the story of a child exploring her world, the key message being ‘if you love something set it free’. Our successful multi country strategy for OMO, centres around the idea that DIRT IS GOOD and this campaign embodies that message in a gentle and endearing story — let your child explore, if they get dirty in the process, OMO will wash that away.
This won a Bronze in Film at Cannes Lions 2012 and a Gold in Film at Spikes Asia 2012.
Evolution campaign for Breeze by Lowe Singapore.
This campaign for OMO won a Gold in Outdoor for Cannes Lions 2012.
Recently it was awarded a Bronze Spikes Asia in Outdoor.
Part of the Set Them Free Omo Campaign by DLKW Lowe.
This campaign won a silver in Press at Cannes Lions 2012.
A case study of the ‘Futures’ print campaign for OMO by Lowe Singapore.
Dirt is Good. Especially when it’s the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids’ futures.
Agency: Lowe and Partners Singapore + South Africa
This campaign won a Bronze in Outdoor at Cannes Lions 2012.
Dirt is Good. Especially when it’s the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids’ futures.
This campaign won a Bronze in Outdoor at Cannes Lions 2012.
