This print campaign, entitled “Desaparecidos - or “Missing” in English, was created by Lowe Gingko in Uruguay for Amnesty International, to remember the people who have been persecuted, tortured and disappeared by military dictatorships in South America (Uruguay, Argentina and Chile). Lowe Gingko launched this campaign in commemoration of 40 years living in democracy,to express that Amnesty International and the people of Uruguay are still fighting for justice for the Desaparecidos.
This campaign won Gold in Press and Outdoor at Cannes Lions 2012.
Part of the Set Them Free Omo Campaign by DLKW Lowe.
This campaign won a silver in Press at Cannes Lions 2012.