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Dirt is Good. Especially when it’s the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids’ futures.

This campaign won a Bronze in Outdoor at Cannes Lions 2012. 

    • #Omo
    • #Dirt is good
    • #Unilever
    • #Cannes Lions Winner
    • #Cannes Lions Bronze
    • #print ads
  • 10 months ago
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