The first Cannes Lion in PR to be won in the history of Uruguayan advertising has finally arrived at Lowe Ginkgo!
This print campaign, entitled “Desaparecidos - or “Missing” in English, was created by Lowe Gingko in Uruguay for Amnesty International, to remember the people who have been persecuted, tortured and disappeared by military dictatorships in South America (Uruguay, Argentina and Chile). Lowe Gingko launched this campaign in commemoration of 40 years living in democracy,to express that Amnesty International and the people of Uruguay are still fighting for justice for the Desaparecidos.
This campaign won Gold in Press and Outdoor at Cannes Lions 2012.
Case Study film showing how Lowe Ginkgo helped Amnesty International tackle the difficult subject of the thousands of women that suffer violence during childbirth every year. Rather than the view counter clicking up, it counted backward with every view from 44,000 the number of women who give birth in Uruguay every year.
This film was awarded a Bronze in PR at Cannes Lions 2012.
