Lowe SSP3 find out they’ve won Ad Age’s ‘International Agency of the Year’
In Colombia’s ongoing effort to persuade guerrilla fighters hidden deep in the jungle to defect from the armed struggle, Bogota agency Lowe SSP3 is using the holiday season to literally light a path for them to follow in “Operation Bethlehem.”
Our Creative Council starts tomorrow and this time we’re in Colombia! Our hosts Lowe SSP3 are taking great care of us and we’re looking forward to the other creative leaders joining us. The sun is shining, let’s hope it stays!
This is the award winning ‘Rivers of Light’ campaign by our Colombian agency, Lowe SSP3, to encourage FARC guerillas to demobilise in the region.
This was awarded the only black pencil at the D&AD awards 2012. This is their most prestigious accolade and the much coveted black pencil is rarely awarded!